Logos
Created while working at Herbert Perman Design
This logo was the beginning of a fresh new direction for the Natto brand. A brand that had established itself in the Northeastern region of Brazil by selling chicken meat, and was now looking to expand to other areas, selling dairy based products and potentially more areas in the future. Their old logo had a chicken in it, so I tried to stay away from that image, as it would maintain the association that they only sold those products. Yellow and red were chosen as colors due to the fact that those were amongst the colors used in the old logo. The result was a visually strong brand that matched well Natto's new direction and was more flexible in their packages.
This logo was created to be simple, and to obviously reflect the fact that Microhits is a computer store. For that, I altered a font making it rounder and thicker and incorporated a typical element from the computer world into the letter "o".
The logo above was created for a fast-food restaurant which was inside of a country club. The name paddock, which is the place where horses stay before a competition, was decided by the owner, who also wanted to make that the theme of the logo. The visual was made using colors that would stand out in the club's landscape.
Created for a youth group, this logo was meant to reflect the point that the group seeks to attract people to them. It does so through the graphic element which portrays that idea. The color choice shows that it's a young group.
Created while at Herbert Perman Design
Gonzaguinha is the brand of products from the Supermarket Rio do Peixe. They were looking to create a brand with a familiar element to the Northeast of Brazil. So we picked the Sun as that symbol, and used a typography that was consistent with the look and feel we were going for. The result is a simple logo that is easily associated by the target audience.
Created while at Plano B) Advertising | Not Approved
Nordeste is a company that sells electronic devices to big companies. They wanted to have a mascot that had a regional appeal, incorporated into the logo. I used the "cangaçeiro" hat which is a strong regional element, and made the typography consistent with the visual of the mascot.
This was the logo created for a cd club. Cd Clube is a cd rental service where members get to rent genre cds (which aren't easily found in Brazil). The group is specifically targeted for teens and young adults, therefore, I decided to go with a modern approach with organic lines breaking out of the logo.
posted by Mike Albuquerque @ 1:43 AM
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