Ads
Translation:
Forget the wagon. (This was an ad for St. John's, a Brazilian national holiday in which people dress up as rednecks. One of the traditions is square dancing, in which typically, there's a wedding in which the bride comes in a wagon). (RCR is a bus rental company that wants to encourage travel companies to rent their buses during holidays.)
This ad was created having St. John's holiday in mind. The whole visual style of the ad is reminiscent of this party's style and feel. The blue background was added due to the fact that blue is the main color of RCR.
Translation:
Fuji, recording memorable moments, and some not so memorable.
These were ads created for another college project. They were meant to have a humorous tone that could lead this campaign into being one that'd be widespread on a variety of different mediums. The photography in these pieces has a peculiar contrast and color, and an exageration of poses so that it'll emphasize the situation.
Translation:
Today you can celebrate in the town's beaches, in the town's parks, in the town's squares, or if you rather, in the town's mall. Shopping Boa Vista. Our town's mall.
This ad was created for the 468th anniversary of the foundation of Recife, and the 470th anniversary of the foundation of Olinda. Both Recife and Olinda are historic cities with a culture and history that are very connected to the past. This ad was an homage of the Boa Vista mall, a mall that is strategically positioned to serve people from both cities. It is also positioned in the historic district of Recife. The layout chosen was meant to emphasize this all.
Translation:
They're already waiting for Body Center to open.
Body Center was a fictional 24-hour gym. This was a the fictional client for which I had to create a series of ads in the competition to try to get an internship in Ampla, the biggest ad agency in the Northeast.
CTG is an Adobe certified training center. They wanted us to create an ad for them that not only portrayed advanced use of the Adobe tools, but also that would let viewers know that they now had extended hours. The solution to that was creating a package design of a energy drink which was similar to a well-known one. The headline read:
CTG courses. Now with longer hours. And of course, more content.
Translation:
Is your limit a problem?
This witty campaign was created to be a fun way to play around the idea that with Visa you don't have to have limits, at least credit-wise.
posted by Mike Albuquerque @ 11:51 PM
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