Packaging Design
Created while working at Herbert Perman Design | Work in Progress
These are the latest versions of a project I have been developing. The client is releasing a quality product into the national market of Cashew Nuts. He wanted his product to stand out amongst the competition, therefore, the idea of using a box instead of a can. The box also allowed us to have a window so the consumer could see the cashews before buying them, something our client demanded. The shape of the box is peculiar and accentuated by the design. We worked with 3 colors to differentiate the flavor of the products (Roasted and Salted, Chocolate, and Caramel).
Created while working at Herbert Perman Design | Work in Progress
This project is for a new company that´s releasing a new premium beer in the Northeastern states of Brazil. The name Dez, means Ten, and is also slang for something that´s good, great. 3 different versions of the design were created to present to the client. The elements used were all carefully thought out in order to enforce the concept of this being a premium product.
Created while working at Herbert Perman Design | Work in Progress
Packaging created for supermarket Gonzaguinha's brand noodles. The visual extended through their whole line of noodles, and a character was created to act as the brand's mascot.
Created while working at Herbert Perman Design | Work in Progress
Brazilian brand Bom Leite wanted to redesign their yogurt packaging, updating it, and making it more competitive in both local and national markets. For such, I added elements that made it more appealing visually like the large strawberries, and the spoon, to suggest a call to action.
Cristalina was a traditional brand in the north of Brazil, but had currently started being forgotten due to the increasing number of competitor's entering the market, including Coke's own brand of water. So, we redesigned their bottle, as well as the label. We kept the traditional illustration that had been present in the water's label for the last 20 years, but cleaned it up and updated it.
posted by Mike Albuquerque @ 6:21 AM
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